Sun Bay Foods

Brand Identity

About Us

Sun Bay Foods is an organic honey brand rooted in nature, simplicity, and honest ingredients. We make it easy to sweeten your day — one stick at a time.

USDA Organic, Kosher, True Source certified, Non-GMO, and Gluten-Free. Great taste and sustainability, hand in hand.

Target Audience

Wellness Parents — organic lunchbox snacks, tea sweetener, hiking fuel. Natural Lifestyle Seekers — tea/coffee enthusiasts, sourcing-conscious, bee conservation advocates.

Inspired By

TBD — Kathrine to add brand references

Taglines

  • “Taste the goodness of nature.”
  • “Sweetness, simplified.”
  • “From hive to home.”

Website

Marketplace(s)

Wholesale

Blog

  • Recipes · Shopify (5 posts, dormant since Nov 2024)

Social

  • Instagram (pending activation)
  • TikTok (pending activation)
  • Facebook (pending activation)

Brand Mood

Imagery coming soon.

Color Palette

Forest Green
#084829
Headlines, top bar, logo backgrounds
Sage
#889454
Subtitles, metadata, supporting text
Cream
#fffdea
Page background
Honey Gold
#D9A528
Honey Red
#de5757
Sale badges, alerts
Black
#111111

Typography

Headline
Eighties Comeback · -0.01em
Taste the Goodness of Nature
Subheading
Acumin Pro · uppercase · 0.075em
USDA Organic · Kosher · True Source Certified
Body
Acumin Pro Book · normal
Pure organic honey, sealed fresh in individual straws for on-the-go sweetness. Perfect for tea, coffee, lunchboxes, and outdoor adventures.
Headline Typeface
Eighties Comeback Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Body Typeface
Acumin Pro Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()

Certifications

Trust Signals

🌿 USDA Organic
✡ Kosher
✓ True Source
🌱 Non-GMO
🌾 Gluten-Free

All certification badges must appear on product packaging, Amazon A+ content, and the Shopify product page. These are key trust signals for our wellness-conscious audience. Never use certification marks without verifying current certification status.

Product Catalog

Organic Clover Honey Sticks
Organic Clover 50 pack — $19.99
100 pack — $31.99
All-Natural Clover Honey Sticks
All-Natural Clover 50 pack — $18.99
100 pack — $28.99
Wildflower Honey Sticks Variety Pack
Wildflower Variety 50 pack — $18.99
Sour Honey Sticks Variety Pack
Sour Variety 50 pack — $21.99

Brand Voice

How We Sound

Sun Bay Foods sounds like the brand at the farmer's market with the nicest packaging. Warm, clean, trustworthy. Not preachy-wellness, not crunchy-granola. Simple language, nature-forward, let the product quality speak for itself.

Do

"Pure organic honey, sealed fresh for on-the-go sweetness. Perfect in your morning tea or tucked into a lunchbox."

"Sourced from Oregon clover fields. True Source certified — you know exactly where it comes from."

Don't

"Our AMAZING all-natural honey sticks are the BEST way to sweeten your life! You'll LOVE them!!"

"Supercharge your wellness journey with our revolutionary honey-based nutrient delivery system."

Voice Attributes

Warm Approachable and friendly, never clinical
Clean Simple, direct language — no jargon
Honest Let the product speak — no hype, no superlatives
Nature-Forward Ground everything in where the honey comes from

Content Pillars

What We Talk About

Sweeten Naturally

Recipe content — tea, coffee, baking, cocktails, wellness shots. How to use honey sticks in real life.

From Hive to Home

Sourcing stories, bee conservation, Oregon clover fields. The journey from nature to your kitchen.

Snack Smart

Portable healthy snack positioning — kids' lunchboxes, hiking fuel, gym bags, road trips.

Flavor Discovery

Wildflower & Sour variety highlights, taste tests, seasonal pairings, flavor profiles.

Product Shot List

SHOT #1Hero product shot, straight on, white or natural background, with a sampling of the product in front to the left.
Organic Clover Sour Variety Wildflower Variety All-Natural Clover
SHOT #2Secondary product shot, straight on (of the back of the packaging), with a sampling of the product in front to the left, white or natural background.
Organic Clover Back Sour Variety Back Wildflower Variety Back All-Natural Clover Back
SHOT #3Lifestyle shot, product in use (honey being drizzled, sticks in tea, etc.).
SHOT #4Detail / texture shot, tight crop showing product quality.
SHOT #5Product grouping, multiple SKUs together showing the range.
SHOT #6Flat lay or styled scene with complementary props (cutting board, fruit, tea setup).

Photo Specs

Technical Requirements

Shopify

Product Images 2048 × 2048px, 1:1 ratio
Hero / Banner 2560 × 960px minimum
Collection 1600 × 900px, 16:9
Format JPG or PNG, max 20MB

Amazon

Main Image 2000 × 2000px, pure white bg, 85%+ fill
A+ / EBC 970 × 600px modules
Storefront 3000 × 600px header
Format JPG or PNG, sRGB, max 10MB

Social

Instagram Feed 1080 × 1080px (1:1) or 1080 × 1350px (4:5)
Stories / Reels 1080 × 1920px (9:16)
TikTok 1080 × 1920px (9:16)

Video Specs

Technical Requirements

Amazon

Product Video 1920 × 1080 (16:9), MP4, max 5 min
A+ Video 1280 × 720 minimum, MP4, max 5 min

Social

Reels / TikTok 1080 × 1920 (9:16), 15–90s, MP4
YouTube 1920 × 1080 (16:9), MP4

Shopify

Product Video 1920 × 1080, MP4, max 1GB
Hero Background 1920 × 1080, silent loop, MP4

Packaging

Product Packaging

Kathrine still needs to add packaging guidelines here.

↑